Friday, May 15, 2009

Of great publicity, Martignette, Dr Pepper, Coins, Natural History. Or, How Heritage is planning on taking over the world…

May 15, 2009
Posted by Noah

There are so many things I would like to write about that come through the doors at Heritage, and so many potential things coming to auction that I can’t write about yet, but I can say this: The month of May has been a stellar one for humble little Heritage in terms of national and International PR. It’s actually the sort of extended run of coverage that adds up to an amazing string and a major boost for Heritage brand awareness. Forgive me if you can for using this soapbox to trumpet the achievement and the incredible hard work of HA staff across the board.

Consider this: Since the beginning of May, Heritage has been in the news – national or international – in one form or another, good, bad or indifferent, every day of the month, plus a few at the end of April. I would list all the links here to all the various stories, but that would be a list of more than 1100 hits, so just take my word for it.

It started with the auction of the 1804 $1 for $2.4 million at Central States at the end of last month. There was pre-auction coverage and post-auction coverage.

This was followed quickly by a Texas AP story on the much-debated Old Corner Drug Store ledger book with the “Dr. Peppers Pepsin Bitters” recipe in it, which set of a firestorm of coverage, interviews and speculation that spanned a full week of news cycles and ended up all over the world. It has to be noted that the ledger book failed to open at the minimum $25,000 bid in Wednesday’s Political & Americana Auction, which is no fun for us – though a private treaty sale is possibly in the works – but it did again get us another round of coverage in the national press.

On top of this, our Natural History Director David Herskowitz was interviews by Robert Siegel on NPR’s All Things Considered on Tuesday night, after an article appeared in the Chicago Tribune, and was mentioned again in the show’s letter section the next day. This was followed by an article in a La Brea, CA newspaper just yesterday, that looks like it could get some legs. The auction of a controversial 95% saber-tooth skull – absolutely, undisputedly authentic – is this weekend here at Heritage. This thing is a truly beautiful beast and an amazing piece of history.

Topping that off today is the lead spot in today’s New York Times Arts & Antiques Column, by Eve Kahn, about the upcoming auction of the awesome Martignette Collection of Illustrated Art. It’s a fantastic little bit about the man behind the collection – an eccentric, for sure, but on the side of good – and the collection itself. What more can you ask for?

Ed Jaster, Director of Illustration Art here, put it best in his quote about the amazing art in the collection: “The guys could flat out paint!”

Wonderfully put, indeed!

I also know, for a fact, that there will be another Heritage story coming out the AP wire next week about the imminent auction of the amazing Chicorel Collection in our May Comics Auction. It’s another fantastic human interest story and we are lucky enough to be the arbiters of its fruit. I’m hoping this one continues our amazing May run. I’m sure there a few things I’ve even missed.

Life at Heritage is often so busy we don’t get the chance to reflect on the accomplishments of the amazing staff here. When I look back at a month like May so far, it brings it all into focus and reminds me why we do what we do here, and why we love it so much.

Have a safe and happy weekend.

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-Noah Fleisher

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